by Amit Biswas | May 29, 2020 | Best Practices
LinkedIn’s definition of LinkedIn’s Social Selling Index (SSI) is a measure that ranks a company or individuals’ utilization of LinkedIn as a social selling tool. Based on four variables your SSI score is being calculated Data about your professional brand Data about...
by Amit Biswas | May 22, 2020 | Marketing and Branding
Over the last decade, we have seen various new features & innovations in the world of social media. New changes are emerging faster than we could ever imagine. Millennials and Gen Z are hooked to their digital world with a short attention span. In order to best...
by Amit Biswas | May 15, 2020 | Marketing and Branding
I still remember the first time I had my very first lecture on Marketing Management during my BBA (Bachelors of Business Administration) at the University of Pune, India. During the very first day, I learned about the 4P’s of Marketing Mix; Product, Price,...
by Amit Biswas | May 8, 2020 | Best Practices
We all talk about innovation; every company wants to be innovative. But, do we actually know how to? Time has changed, so did the definition of innovation. Any company must adopt new ways to be innovative to survive in today’s competition. Here’s my view abut the...
