by Amit Biswas | May 15, 2020 | Marketing and Branding
I still remember the first time I had my very first lecture on Marketing Management during my BBA (Bachelors of Business Administration) at the University of Pune, India. During the very first day, I learned about the 4P’s of Marketing Mix; Product, Price,...
by Amit Biswas | May 8, 2020 | Best Practices
We all talk about innovation; every company wants to be innovative. But, do we actually know how to? Time has changed, so did the definition of innovation. Any company must adopt new ways to be innovative to survive in today’s competition. Here’s my view abut the...
