Over the last decade, we have seen various new features & innovations in the world of social media. New changes are emerging faster than we could ever imagine. Millennials and Gen Z are hooked to their digital world with a short attention span. In order to best connect your company to the target group, the marketers should keep in mind the following trends when getting ready for 2020.

More and More Video Content

Starting from funny cat videos to “how-to” videos, YouTube is the second most visited website, after Google. Due to the quarantine situation all over the world, the active users of YouTube increased significantly. According to experts, online videos will make up more than 82% of all online content by 2022. In the era of scrolling, the video content is the ultimate attention catcher. Just think about the app TikTok. It has been downloaded over 1.5 billion times on the App Store and Google Play. With active users over 800 million, the content creator, influencers, and the brands are heavily focusing on TikTok content Strategy. The video will dominate the future of social media in the years to come. Both long and short videos are among the most-shared content on social media. High-quality and smart video content is a must for social media strategy.

Capitalizing on AI-based Advertisement

Personalized advertisement with the usage of Artificial intelligence is the future. Every year’s companies spent millions on an advertisement on social media. For example, the monthly Ad cost on Instagram is between €200 to €1500 per month. AI-based advertising increases ROI on Ads and reduces the amount of money spend on ineffective ad budgets and free up time for marketers. In 2020, there are tons of data thanks to CRM, Analytics, Ad Platform, and automation software. The ad campaigns can be dramatically improved by using these data effectively. Social media giants such as Instagram, Facebook are already using AI for targeted Advertisements using stories ads, photo ads, video ads, etc.

Internet is obsessed with GIFs

We are obsessed with GIFs. Social media platforms have already incorporated GIFs with all the messengers, Even professional social media platform such as LinkedIn allows you to send GIFs as a reaction to your network. GIFs are officially a part of our vocabulary. GIFs are here to stay and grow in 2020. Similar to Video content, GIFs are unique and can give a boost in when it comes to competitions. GIFs can be unique and build better brand loyalty association. Giant brands are already capitalizing by using GIFs based advertisements on social media. Smart and funny GIFs have the high potential to go viral and lock in with the target consumer base.