Customer Lifecycle Analysis
Ensured customer retention and loyalty by measuring reach, acquisition, conversation, and retention for the first 90 days. This tasks was performed on regular basis during my career at Airtel.
The customer lifecycle program included
- Ensuring positive on-boarding experience
- Development of introductory offers
- Usage analysis based on ARPU, APPM
- Development of referral programs
- Customer survey in collaboration with 3rd party
Analytical details are not disclosed due to confidentiality.