Devised several customer segment based strategies for the prepaid customers during my career at Telecom industry. Airtel uses mix of segmentation strategies to segment its offerings like basic Call, SMS plans, prepaid, Post-paid plans, VAS, Internet plans etc. to gain market share.

The customer segment based strategies included

• Usage pattern analysis per segments
• Demographic analysis such as age, gender and income
• Geographic analysis based on location

 Analytical details are not disclosed due to confidentiality.