Analyzed customer behaviour in response to new product offerings, media broadcast, seasonality effects. This tasks were done on monthly basis during my career at Airtel.

The customer behaviour analysis included

• Effectiveness of new product offerings during off-pick and on-pick hours
• Usage pattern analysis based media & SMS campaigns
• Usage pattern analysis based on seasonal fluctuation such holidays and events
• Brand awareness analysis in collaboration with 3rd party

 Analytical details are not disclosed due to confidentiality.