In 2014, Nedschroef launched an employer branding campaign in collaboration with its HR department. The project’s objectives were to strengthen the company culture, attract top talent, and reduce hiring costs. A custom content strategy was developed and executed through LinkedIn and LinkedIn Talent Solutions. The results were significant, with a substantial reduction in hiring costs and an increase in the Talent Brand Index from 9% to 36.5%. This initiative was recognized as one of the top B2B employer branding and recruitment cases in the Netherlands by LinkedIn

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