M&A Marketing Campaign
In 2015, Nedschroef successfully acquired two new plants in Beckingen & Schrozberg. In the absence of my colleague, I developed an entire communication package for the new onboard companies. The communication package included a new welcome brochure, multi-lingual presentations, press kit, new intranet pages, employee letters in 08 different languages. The success of the campaign evaluated based on various internal factors as well.
